UX and Influence: Persuading Users, Customers, and Audiences - DR. RAY LUTZKY

What makes a customer click “Buy,” choose one product over another, or keep coming back? Behind many of these decisions lies more than a great product — there is carefully designed user experience.

In this lecture, Dr. Ray Lutzky will explore how UX and the principles of influence shape customer decisions, drive engagement, and help businesses create experiences that encourage action. Where does effective persuasion end and manipulation begin — and how can businesses use these tools responsibly?

A practical and thought-provoking discussion for entrepreneurs, marketers, managers, and product and UX professionals.